Our Story

In 2004 B.R.O. “barber relief option”
was launched.
Peter McParland, with over 40 years in Barbering started creating his own
brand of grooming products to suit mens hair.

He soon found that B.R.O. made
a connection with men in a way a greeting does.

“We are all bros”
This soon became
a catch phase when people
questioned his New Zealand heritage.

Now B.R.O is here to stay!